{"id":519,"date":"2021-03-18T13:50:00","date_gmt":"2021-03-18T13:50:00","guid":{"rendered":"https:\/\/www.newreg.co.uk\/blog\/?p=519"},"modified":"2024-11-27T11:48:31","modified_gmt":"2024-11-27T11:48:31","slug":"car-companies-passion-for-plates","status":"publish","type":"post","link":"https:\/\/www.newreg.co.uk\/blog\/car-companies-passion-for-plates\/","title":{"rendered":"Car companies\u2019 passion for plates"},"content":{"rendered":"\n

UK car companies have some of the most desirable registrations in the land. We spoke to a few to discover their passion for plates.<\/strong><\/p>\n\n\n\n

Personalised registrations are generally owned by individuals, reflecting someone\u2019s name, their passion for something or even for someone. Many though are owned by companies and some of the most interesting and for that matter valuable, are owned by car companies.<\/p>\n\n\n\n

The most notable of these private registrations<\/a> is CAR 1<\/strong> which belongs to Ford of Great Britain and has been in its possession for decades. Like many registrations owned by automakers, it is moved from one vehicle to another, often being used on cars used for press fleets or marketing events. So how much is CAR 1 worth? Well not surprisingly it\u2019s worth around \u00a3175,000 but we don\u2019t think Ford will ever sell it.<\/p>\n\n\n\n

We also don\u2019t think Porsche Great Britain will ever part with some of its cool plates, the coolest of which has to be A 911<\/strong>, valued at a rather hot \u00a3225,000. It\u2019s one of a collection that Porsche owns, including 911 GB<\/strong>. The company has always had a thing for personalised registrations and going back a few years it owned THE 928S<\/strong> on, not surprisingly, a Porsche 928 S.<\/p>\n\n\n\n

Another very well known one that is often seen in marketing material is AML 1<\/strong>, belonging to Aston Martin Lagonda. Valued at \u00a3185,000 it is also moved around vehicles both old and new. One minute it might be on a brand new model straight off the production line, the next on a heritage vehicle from the 1960s. It\u2019s one of a number of registrations belonging to the company including DBS 1<\/strong>, usually found on an Aston Martin DBS and V12 AML.<\/p>\n\n\n\n

Across the road from Aston, Jaguar Land Rover has the most valuable plate that we are aware of within those owned by automakers. LR 1<\/strong> is usually only found on the car used to shuttle the CEO or visiting dignitaries and VIPs around. It\u2019s worth a cool quarter of a million and is unlikely to ever be seen on sale.<\/p>\n\n\n\n